Google and HTML5 – Simplicity, Security and Speed


HTML5 has been around for a while, but only since recent times however, has it emerged as the major web technology of choice moving forward. Browsers are catching up, increasingly adding HTML5 feature support and there is an emergence of tools offering near-comprehensive compatibility with older browsers and platforms. Not to mention the massive support and investment from tech powerhouses such as Google and Apple, HTML5 really is fast becoming the defacto standard for building powerful, cross-compatible web apps.

This new age of HTML5 powered web apps means we can recreate a seamless native app experience from within the browser. However this time, there’s no flash, no plugins, nor any downloads. Instead, with the help of new HTML5 features such as drag and drop, local storage, multimedia (canvas, svg, video and audio), geolocation, offline and real time communication (webRTC), along with CSS3 and various Javascript API’s, we now have one technology stack that is usable across multiple platforms and devices.


Google have pioneered in this area for a while, having led the way with a plethora of powerful, game-changing, web apps such as Docs and Sites to name but a few. They recently invited a group of geeks/web developers to their London offices in Victoria for a talk about HTML5 and some of the things they’ve been working on. I was part of this group.

The offices are pretty cool. From the famous Google ‘don’t be evil’ posters to the life-size London red bus to the fully catered kitchen and astro-turfed meeting room. It all supported the fun, creative and inspiring vibe floating around the place and this is what Google is about from a cultural point of view. What Google are all about technologically, can be loosely categorised into 3 areas: simplicity, security and speed. These are the primary focuses for the Chrome OS and also for their user-centric designs.


New breed of Web apps: One technology stack that is interoperable between multiple devices and platforms without the need for downloads or cross platform and OS adaptations. Add powerful features such as offline use, canvas and touch event API’s, and the categorisation between a website and web app becomes more converged. FT and Kindle are good examples of this new breed of HTML5 web app.

Chromeframe:  There are a lot of cool new HTML5 features which aren’t compatible with older browsers such as Internet Explorer 6 & 7 and this can be costly to support for developers. One option to reduce this headache is to prompt users to install Google Chromeframe which enables Chrome to work inside Internet Explorer. Instant compatibility.

WebIntents: Web Intents make it easier to share data and web services across apps. E.g. ‘share a link with Twitter’ or ‘edit a photo with image editor before sending’. Instead of integrating each and every one of these web services with your app, the user is empowered with their own choice. The idea is that your service registers an intent to handle an action such as sharing or editing, and the system will learn to find the appropriate services for the user to use based on the user’s preferences. Less integrating, more sharing.


Content Security Policy (CSP): CSP tackles malicious cross site scripting by allowing web pages to limit where external content can be loaded from. Additionally, inline javascript and CSS are not allowed. As well as providing a good security measure, this also helps maintain good semantics.

3Dtin: This is an entirely web based 3D modelling app where anyone can jump in and start creating 3D models. If extra functionality is required, it offers an openID signup using Google Identity Toolkit which adds a layer of security onto the login part of the process. This ‘try now, sign in after’ approach enhances the user experience by allowing users to first engage, then commit after.

Browsers: A good browser makes all the difference. Chrome pushes updates automatically which ensures that the user always has the latest version with all the latest security patches. It also offers comprehensive sandboxing and plugin security for extra layers of protection.


Offline: HTML5 provides a better way of implementing offline availability and local storage. Previously this was done using cookies and offline emulation (gears). Now, it can be done using application caching and HTML5 storage. Application Cache is like a beefed up implementation of the browser cache, storing references to all required resources in a cache manifest file. HTML5 storage includes API’s such as Web Storage and IndexedDB, which store user state (such as state of play in a game) on the user’s local database for later use.

Frameworks/Templates: The idea of using frameworks and templates isn’t new, nor are they a requisite for building HTML5 web apps, but the ‘do more with less code’ benefits are certainly worth a mention. For Javascript, popular MVC frameworks include Backbone.js and Javascript MVC. SASS and LESS are some of the more well known CSS frameworks. Underscore and Mustache are great for templating. If you want to start building an HTML5 website from a template, then HTML5 Boilerplate is the daddy.

Bleeding Edge Technologies: This is what the Google developers refer to when talking about work on more-cutting-than-cutting-edge technologies (i.e. not well supported!) These include:

  • pageVisibility API: This determines if your web app is actively in view of the user. If not (i.e. user is on another tab), then the non-active pages are paused, hence optimising performance.
  • prerendering API: This predicts where the user will navigate next and pre-loads the page so that it appears to load instantly when it is clicked.
  • Fullscreen API: Fullscreen without the need for flash. All individual DOM elements are styleable which leads to lots more control and customisation.
  • Gamepad API: With powerful multimedia capabilities such as canvas and SVG gaining momentum, games running in the browser are only going to get more sophisticated. This API maps gamepad button events and empowers the user with a more traditional gaming experience.
  • webRTC: This is real time communication through browser alone i.e. plugin-free. It’s based on p2p and a handshake through to the server, and uses the getUserMedia API to talk to the user’s camera/microphone. This has the possibility to create much richer web-browser social video based experiences than was possible before.
  • Speech Input API: With the ability to transcribe voice into text, this will be a game-changer… once the voice recognition technology improves. An extremely exciting prospect for the near future.
  • Video subititles: Using the <track> tag and a linked .vtt file, video subtitles can be implemented. Great for accessibility, with potential for timed metadata and deep-linking into exact points on a video. Perhaps, on-the-fly localised subtitles using multiple .vtt files and the speech input API in the near future?


Technology moves fast. In my time at Google, buggy demos were shown, Chrome extensions were written on the fly and new features were released that the top developers didn’t even know about. The motto of the day seemed to be ‘There are a few bugs, but it works’ and ‘That’s a bug, I’ll fix it’. It’s what happens when you’re at the front of a new technology. But it’s through innovation and fast-paced iterations in which cool things develop…

So it’s a wonder why Microsoft have been so slow in providing HTML5 support for Internet Explorer. With its large market share, mainstream adoption of HTML5 has been massively held back. However, this is all set to change, with the imminent arrival of IE10. Less time will be spent dealing with cross platform and device issues, messing with legacy browser woes and hacking polyfiller shims together. More time will be spent innovating, and building richer, more sophisticated web apps that run through the browser alone. Exciting times to be a web developer! Developers are just scratching the surface of what is possible and as the HTML5 standard matures, as will our web apps. And if we adhere to the 3 S’s and acknowledge that users want things simple, secure and speedy, the future of the web is already in better shape. Exciting times ahead indeed!

Many thanks to Google and the team Sam Dutton, Paul Kinlan, Ido Green and Alex Russell

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